Birkenstock 1774

BIRKENSTOCK 1774 presents Eternal Sunshine, a collection in tribute to Los Angeles and its eclectic energy that has transcended the eras. The 4 part campaign photographed by Clara Balzary captures the lifestyles of 3 Angelenos in a series of blissed-out scenarios, wearing the new repertoire of shapes and fabrics in citrus hues mixed with shades of blue, olive and burgundy to evoke memories of endless summers under the sun.

The season’s materials are made with specialised techniques that contrast rustic with pop, modern with retro; reminiscing Southern California’s nostalgic attributes of the later 20th century. Spray-painted raffia is a natural homage to surf culture’s Golden Age of the 1960’s. A nod to plexiglass interior design of the 1970’s imagines styles in milky PVC that purposely melds with the unique skin tone of the wearer. The 80’s come out in glazed leather with a luxurious and slick hand that recalls sweaty summer nights, while stone-washed denim is made to age and soften over time, resulting in the lived-in comfort of the 90’s.

Eternal Sunshine introduces an exclusive shape to the 1774 universe: Eliscu, a testament to the LA’s laid-back nature that transforms a clog silhouette into the ideal home shoe well-adapted to be worn outdoors. Eliscu is made in light and dark washed denim with leather covered footbeds along with a reinterpretation of 1774’s Sylt slide sandal, both quilted with contrast stitching classical of denim workwear.

The collection celebrates the BIRKENSTOCK archive by featuring icons and archetypes Arizona, Milano and Florida in new fabrications and finishings such as leather piping and signature monochromatic buckles, as well as an appearance of signature cork footbeds that honour the brand’s core values.