Sportmax

For Sportmax’s Resort 2025 collection, it wasn’t about an illusive theme or projection of what a woman could be, but rather a love letter to who she really is, her objective desires and what best suits her multitude of realities, now. It’s about contemporary ideals expanding on what was always there, drawing from its core values of dynamic movement and smart design, with the confidence to deep dive into its own DNA and extract what’s inherently right. Presented as a lookbook, she’s captured in a series of head-to-toe moments with high-impact, and always with maximum attitude.

The collection centres itself at the crossroads of minimalism and maximalism, offering a comprehensive scope of wardrobe essentials, ready-to-wear pieces with an elevated perspective on real-world dressing. The silhouettes are slim but supple in stretch jersey and wool, with relaxed volume added to the shoulders of draped coats and croc-embossed jackets that reenforces their stature. A spotlight on sensual tailoring sees new suiting as daily armour, both sharp and fluid, and proportioned high and low, making contemporary allusions to the archive in a pair of black and grey power-suits. Dresses are about ease and comfort, the types of pieces you put on and are already impeccably dressed, some adorned with golden stud hardware or a modernised leopard print.

Refining to its core essentials within the world of accessories, Sportmax unveils a new series of bags, shoes, belts, jewellery and eyewear that match the desires of their woman of today. Playing with symbols in a modern way, the new “S” hardware appears across straps and buckles like a new genre of jewellery to be mixed and matched. The collection marks the debut of the puffed bag, an integral elaboration on the brand’s soft codes in padded leather like a plush pillow that can be worn in multiple ways for a variety of needs. It also reveals the new draped leather pump with a viable secret — a wide heel from the back for stability, and a towering stiletto profile with distinctive edge.