1309SR …. The everlasting anniversary
On loop: A date, a gesture, a feeling
A chronicle of origins, the ‘time acronym’ 1309SR sets the clock back to the birthdate of its creator, Serge Ruffieux. This inherited fetish for time - Ruffieux’s father was an accomplished haute-horlogerie craftsman - conjures the precision of Swiss watchmaking and the exacting rhythm of a recited gesture.
Like a watch’s ‘complications’, its layered structure describes units of time - from the dream of style and function, to the found materials and their previous lives, to the movement of hands, binding them all forever.
Exploring cut-up techniques and instinctive associations, the process tears, molds, cuts, clashes, weaves to create one-of-a-kind objects. Each element has a role to play; each function outlined in its final form, the imprint of artisanal collaboration palpable throughout.
Hybrid, craft-intensive and festive, 1309SR creations are objects of celebration designed to heighten our experience of dressing.
1309SR …. The code, the collective, the language
Cultural cut-ups and crystal dreams
Between engineered details and spontaneous ornements, these are accessories in motion. Rooted in a gesture that is both artisanal and industrial, these versatile objects embody a crossroad between fantasy and comfort. Flat, functional, fun.
Leaisurewear classics are the focus of 1309SR’s design reboot: fringed mocassins, pool slides, and mary-janes are warped into objects of wonder that borrow from an eclectic array of references.
On-the-go details meet the twinkle of a beaded strap, the inflated outlines of a rubber sole evoking a zodiac boat. The eye takes in technical textures and the raw edges of silk ribbons on top-stitched seams. A constellation of crystals seals the deal.
Sunglasses are fused with rows of mismatched hoops, their crystallised neck-straps defeating the purpose of conventional jewellery.
As if caught mid-transformation, these contemporary hybrids are a mirror of a time where objects and ideas are unbuilt to be rebuilt, where the process defines the object.
These contrasted impressions are the alphabet of the brand’s visual language - a new ‘folklore’ which binds the different chapters of its making together. From alpine tribalism to Italian ornementation, through the ergonomic lines of US sportswear…it edits and borrows to its needs.
1309SR … A countdown?
Collaborative craft and the future of luxury
Like a countdown to the future, these composite artefacts describe a new step in the pursuit of sustainable luxury. At its core are complimentary ways of making, blending couture-like craft with sportswear practicality. Stripped-back constructions highlight the ease of bespoke rubber soles, reflecting the utilitarian core of each design.
Infused with the freedom of DIY, it is a new-found artisanat made possible by Ruffieux’s extensive collaboration with the craftsman his work aims to engage. Its analog foundation
— Ruffieux handpicking rhinestones and dead-stock ribbons in a variety of Italian factories
— has evolved into a solution for eco-conscious manufacturing.
By creating new bridges of supply with brands and factories that have immeasurable deadstock on their hands, and a wealth of craftsmanship to expand, we solidify the bonds that unite us with the experts we are fortunate to work with.
Dead-stock materials and responsible leathers are hand-assembled, each object encapsulating a labor of trust and camaraderie - a bejewelled step forward?
