Hyper Courrèges Campaign
THE HYPER COURRÈGES PERFUME LINE
‘Hyper’ : from the ancient Greek ὑπέρhypér (“above, beyond”), indicating a superior position in space, intensity or property above the normal; expressing excess, the highest degree.
Superlative by nature, this potent prefix expresses the heightened emotions of a generation driven by its desire for new ideals, a new essence. This symbolic purpose binds the origins of perfume-making to the fundamental codes of the Courrèges house.
Like André Courrèges before him, Nicolas di Felice’s exclusive fragrances aspire to define the archetypes of his time. From the fragments of a memory, the imprint of an olfactory image, emerge the contrasted tones that enrich each fragrance and infuse them with a resolutely contemporary complexity. Using essences synonymous with haute parfumerie - Musk, Leather and Oud - he conjures spontaneous yet subtle ‘instants’ of life that compose the successive episodes of an emotional encounter…
In 2020, Courrèges revisited the geometric outlines of its iconic 1971 bottle to establish the ‘Colorama’ perfume collection. Mirroring its ready-to-wear designs, the ‘Colorama’ bottles were dressed in the tones of the season, staging each perfume as the definitive accessory of a complete silhouette.
Perpetuating the ambitions of couturier-perfumer André Courrèges, the House now introduces a collection of three bold eaux-de-parfums with subtly narrative dimensions.
Video shot by Masha Vsyukova.
THE ‘HYPER’ LINE
Shot by Matthieu Trautman.
Layered and evocative, the fragrances of the ‘Hyper’ line are fashioned with the precision, dedication to detail and radicality that allow the Courrèges wardrobe to break free from tradition and define its own narrative. Clean lines, sharp materials, raw emotions are the codes behind all Courrèges’ creations and the agents of its enduring legacy.
HYPER MUSC
Evocation of an empty candy box, of a wistful vessel for the crisp candor of mint and the sweet coating that clouds the inside, like the promise of a secret exchange. Through the muted sensuality of musk, split by the freshness of peppermint and enveloped in an ambroxan base, lingers the sugary daze of an anticipated emotion.
HYPER LEATHER
In the smooth patina of a leather jacket comes the warmth of a familiar embrace. A powerful Saffiano leather sculpted in contrast with an essence of lemon, and illuminated by a spark of jasmine. As thrilling as a first touch, this polymorphous fragrance is softened by a final sigh of vanilla, Courrèges’ signature undertone.
HYPER OUD
An inner journey cloaked in oriental aromas, compelled by a luminous Oud - an aromatic, woody armor with surprisingly frosty tinges, merged with the nectarous depth of vanilla and the spicy spark of turmeric and ginger to conjure emotions in the making - a fearless energy that carries us forward.
Video shot by Masha Vsyukova.
KVK Holiday Campaign
KVK Jewelry holiday campaign
Shot by Rob Kulisek.
KVK Bunny Campaign
KVK Jewelry ‘Bunny’ campaign
Shot by Rob Kulisek
